Good enough isn’t good enough for you.
Greatness isn't a need; it's a want. And those who want it get a coach.
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What the Potentialist Performance Framework Entails
Whether you are a founder/entrepreneur, C-Suite Executive, an emerging leader, or just starting your career, we help you to unleash your potential and get where you want to go.
We connect.
We talk.
Possibilities emerge. Transformation begins. Change unfolds. Miracles happen.
When someone sees the world differently, they show up differently.
Your Journey, Your Experience
I’m not sure how you found this site. Maybe you’re feeling stuck and seeking ways to move forward. Perhaps a social media post brought you here, or someone recommended you check it out. No matter how you got here, I’m glad you did.
I believe you’re a high-achieving individual seeking a breakthrough. You aim to surpass the ordinary and reach for the extraordinary. Your career is fine, but you aspire for greatness. You’re a good leader, but you strive to be exceptional. Your energy levels are manageable, but you crave vitality. Maybe there’s just one obstacle you need to overcome, and you’re seeking guidance.
You’re driven by your wants. Being merely functional isn’t enough anymore. Good enough just doesn’t cut it for you. That’s where I come in. I help you gain new perspectives and align with your true desires. We go deep, and I hold you accountable. But make no mistake: you’ll be the one doing the work.
Who We Serve
Entrepreneurs and C-Level Executives
From company founders to CFOs, who face challenges in leadership, delegation, and communication. Our clients seek to transform their leadership approach to exceed revenue and growth goals, fostering innovation and a culture of accountability.
Motivated by unmet goals, the need for self-care, and a desire for respect and connection within their professional circles, they aim to enhance self-awareness, achieve personal and professional harmony, and cultivate a strong, engaged team aligned with company vision.
HR and Talent Leaders
We specialize in empowering Human Resources and Talent Leaders—those committed mid-level professionals and senior executives dedicated to significantly transforming their HR strategy and securing a pivotal seat at the executive table.
Our clients are passionate advocates for prioritizing people and talent within their organizations. They strive to influence senior executives with confidence and authority, driving forward initiatives that foster inclusive and dynamic work environments. By partnering with us, they develop the leadership skills needed to champion significant and sustainable change, ensuring that human resources plays a critical role in shaping corporate success.
Senior Managers and Directors
Our program is a beacon for Mid-Level Leaders navigating the challenges of limited self-awareness, underdeveloped leadership skills, and a lack of support from higher management.
These professionals often find themselves in environments lacking in mentorship, career development programs, and growth opportunities. Motivated by a desire for career advancement, higher income, and a more balanced life, they seek to build their executive presence, gain autonomy, and effectively demonstrate their value.
Individual Mindset Coaching
Our Individual Mindset Coaching is designed for anyone feeling stuck or looking to elevate their consciousness and live a life that is great, not just good enough. These clients seek to break free from limiting beliefs, enhance their self-awareness, and achieve a higher level of personal fulfillment.
Motivated by a desire to overcome obstacles, improve their mental and physical well-being, and realize their full potential, they aim to cultivate a growth mindset and transform their lives. Whether you're facing a specific challenge or simply striving for a more purposeful existence, our coaching helps you unlock your capabilities and create a life of excellence and joy. By partnering with us, you will gain the tools and insights needed to shift your mindset, achieve your goals, and thrive in all areas of your life.
HR and Talent Consulting Services for SMBs
We partner with Founders and CEOs to develop people and talent strategies that scale with their business, delivering measurable ROI. Our expertise spans HR strategy development, talent acquisition, employer branding, performance management, custom training solutions, and fractional HR services for businesses not yet ready for a full-time Strategic HR Leader. Our collaborative, results-driven approach ensures tailored solutions that drive business growth and foster strong, engaged teams.
Employer Branding and Talent Attraction
We enhance your employer brand and optimize talent attraction strategies to attract top talent aligned with your business objectives. Through targeted employer value propositions and strategic recruitment initiatives, we position your organization as an employer of choice in the market.
Our initiatives result in increased visibility and attractiveness as an employer, leading to improved candidate quality and reduced time-to-hire. By aligning talent acquisition efforts with your company's growth trajectory, we ensure a strategic approach that supports long-term business success.
Employee Performance Management
We empower your organization with robust performance management systems that align employee performance planning with overarching business goals. Our approach includes designing clear performance metrics, providing ongoing coaching and feedback, and fostering a culture of continuous improvement.
Effective performance management enhances employee engagement and productivity, driving measurable improvements in organizational performance. By aligning individual contributions with strategic objectives, we cultivate a high-performance culture that supports sustainable growth and achievement of business outcomes.
Customized Training Solutions
We develop tailored training programs that equip your leadership and management teams with essential skills in people management, leadership development, and organizational effectiveness. Our programs include coaching to enhance leadership capabilities and foster a culture of learning and development.
Customized training solutions drive organizational agility and innovation by developing leadership talent and enhancing employee skills. Improved leadership effectiveness and employee engagement contribute to enhanced team performance, succession readiness, and overall organizational resilience.
HR Operations and Technology Strategy
We optimize your HR operations and technology infrastructure to streamline processes, improve efficiency, and maximize ROI on HR investments. Our services range from HRIS selection and implementation to designing scalable HR workflows that support business growth.
By leveraging streamlined HR operations and technology solutions, organizations reduce administrative overhead and operational costs. Enhanced data analytics capabilities enable data-driven decision-making, fostering improved employee experiences and organizational agility.
Through our comprehensive HR consulting services, we enable SMBs to build resilient, people-focused organizations that achieve sustainable growth and operational excellence. Whether you're looking to enhance employer branding, optimize performance management, develop leadership talent, or streamline HR operations, our tailored solutions drive tangible results and support long-term business success.
Testimonials From Our Previous Clients
I highly recommend Joe. I had the benefit of working with him. He brings years of executive experience to his life coaching that is near impossible to find with others in the industry. Caveat Emptor: Get ready to grow as a professional and as a person! I found that Joe’s depth of insight and his ability to quickly identify areas of opportunity, sets him apart from the many coaches out who may substitute key listening skills with nondescript guidance.
I've had the pleasure of working with Joe for a few months and in that short time, I've found his insights, observations, and career advice on target and extremely helpful as I move into the later stages of my career. He listens, he challenges you, and he cares. I'm so grateful for his guidance and his experience is a fantastic resource when you're considering your next step. Thank you Joe!
Working with Joe is a breath of fresh air. He creates an environment of non judgement, while still helping you navigate emotionally charged professional situations and transitions. I feel so much more equipped to trust my own decision making as I navigate my career.
Joe is a multi-faceted executive and leader, and has a unique ability to understand how people, process and strategy converge to create tremendous value. He was my trusted partner for years while we navigated both the wins and challenges of running a dynamic organization. His insights were invaluable and felt across our entire company.
About
Joe Rosenbaum
Leadership and Performance Strategist
With 25 years of experience as an HR executive, I've had the privilege of building HR departments from the ground up and working closely with CEOs, CFOs, and other C-suite executives. Collaborating with talented entrepreneurs has been an exciting and fulfilling journey, and it has deepened my commitment to leadership and helping others excel.
Throughout my career in the corporate world, I've witnessed the highs and lows, the stress and anxiety that executives face. I’ve experienced success and failure. I’ve been bullied and called a zero. There was a time when I would arrive at the office and stop in the restroom to throw up before heading to my desk. That was certainly not part of the dreams I had about my life and career earlier on.
So, I started working with a therapist and began to truly understand how I became who I was. I also started working with a coach. Initially, I thought they would help me with my career, but that’s not at all how it went. My coach took me deep and wide, helping me recognize and manage the things that dragged me down (mostly myself). Everything started changing. I stopped throwing up. I stopped drinking. I lost 130 lbs.
Mostly, I stopped grinding it out every day and started doing things on purpose. I took control of my thoughts, my feelings, and focused on what I wanted from life. And I couldn’t have done that without a coach who kicked my ass and wouldn’t let me off the hook. That’s how coaching changed my life.
Decisive Leaders Apply Here
Apply here if:
You're a driven business executive seeking to optimize leadership abilities and achieve greater professional and financial success.
You recognize the value of investing time and resources in personal growth and development.
You're ready to embark on a transformative journey of purposeful action planning to enhance both your professional and personal life, including your most cherished relationships.
You're seeking a supportive partner who will provide guidance and hold you accountable for your commitments and action plans.
Joe Rosenbaum
Leadership and Performance Advisor
